Strategic Planner

Strategic planners help businesses figure out where they want to go and how to get there. They look at what's happening in the market, work out what customers need, and come up with plans to help the business grow.

Strategic Planner

35

Business and Management

AI IMPACT
AI CAN DO35%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
STARTING PAY£30,000 - £40,000
RELATIONAL MOATPeople want a real person for this. That preference is the protection.
This job holds up well against AI
AI cannot yet do much of what this job actually involves, and people want a real person for this. That preference is the protection. That is about as safe as careers get right now, though it is still worth learning to use the tools well.

Career progression path

1FIRST STEPJunior Strategic PlannerIn this entry-level role, you will assist in data collection and analysis, support senior planners in strategy development, and gain exposure to various aspects of strategic planning.£30,000 - £40,000
2GAINING EXPERIENCEMid-level Strategic PlannerAt this stage, you will take on more responsibility, leading projects and collaborating with cross-functional teams to develop and implement strategies.£45,000 - £60,000
3PEAK CAREERSenior Strategic Planner/Head of StrategyIn this peak career role, you will lead the strategic planning function, oversee a team of planners, and drive the strategic direction of the organisation.£75,000+
There is more than one way in

You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely.

Careermash

Careermash: navigate your career path with real data. Explore career profiles, salary benchmarks, AI impact forecasts, and the qualifications you need to get there.


AI EXPOSURE = the share of a job's day-to-day tasks AI can already do today, from the same exposure engine used across this site (Anthropic labour market research, 2026, observed real-world AI usage by occupation). Higher means more exposed. It is a measurement of now, not a prediction. THE DOOR = how hard the job is to get into, grade A (easy) to E (extremely hard), from each career's published forecast (OpenAI, "The AI Jobs Transition Framework", Richmond 2026, CC BY 4.0). A card marked MOAT NOT YET CLASSIFIED has a real exposure score but no entry yet in our moat register, so we make no claim about what structurally protects it. Scorecard grades and verdicts are Careermash editorial judgment: we show forecasts as forecasts and own our conclusions. Salary and pathway figures are each career's own published profile. Careermash is a service provided by What School Ltd.

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