Social Media Influencer
40AI USED FOR40%moving to95%
THE DOOR, NOWC
THE DOOR, 20 YRSE
STARTING PAY£25,000 - £35,000
NO MOATNo physical, legal or personal barrier protects this work from software.
CAREERMASH (EN)FROM COMMUNICATIONS AND MEDIA →
Social Media Influencer
Social media influencers are the modern-day trendsetters, wielding the power to shape opinions and drive consumer behavior on a global scale. In the UK, they play a crucial role in connecting brands with audiences, making them essential in today's digital marketing landscape.
AI helps here, but has not taken over
AI can already do some of this job, but the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Career progression path
1FIRST STEPJunior InfluencerAs a junior influencer, you will start by building your personal brand and gaining experience in content creation. This stage involves experimenting with different types of content and engaging with your audience to understand their preferences.£25,000 - £35,000
2GAINING EXPERIENCEMid-Level InfluencerAt this level, you will have established a solid following and will be actively collaborating with brands. You will focus on refining your content strategy and exploring new opportunities for growth and monetisation.£40,000 - £55,000
3PEAK CAREERSenior InfluencerAs a senior influencer, you will be a recognised figure in your niche, commanding higher fees for collaborations. You will lead campaigns, mentor junior influencers, and potentially expand your brand into other ventures such as merchandise or events.£80,000+
There is more than one way in
You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely. Some employers will take you on here with no formal qualifications at all, if you can show you can do the work.