Public Relations Specialist
35AI CAN DO35%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
STARTING PAY£28,000 - £35,000
RELATIONAL MOATPeople want a real person for this. That preference is the protection.
CAREERMASH (EN)FROM COMMUNICATIONS AND MEDIA →
Public Relations Specialist
Public relations specialists tell the story of organisations, companies or people to the public and media. They write press releases, speak to journalists and manage how their clients are seen in the news.
This job holds up well against AI
AI cannot yet do much of what this job actually involves, and people want a real person for this. That preference is the protection. That is about as safe as careers get right now, though it is still worth learning to use the tools well.
Career progression path
1FIRST STEPJunior PR ExecutiveIn this entry-level role, you will assist in executing PR campaigns, writing press materials, and supporting senior team members in media outreach efforts.£28,000 - £35,000
2GAINING EXPERIENCEMid-level PR ManagerAs a mid-level manager, you will lead PR campaigns, manage client relationships, and oversee junior staff, ensuring the successful execution of communication strategies.£40,000 - £55,000
3PEAK CAREERSenior PR DirectorIn this peak career role, you will develop high-level PR strategies, manage large teams, and represent the organisation at industry events, shaping the overall communication vision.£70,000+
There is more than one way in
You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely.