Media Planner
40AI CAN DO40%moving to78%
THE DOOR, NOWC
THE DOOR, 20 YRSE
STARTING PAY£25,000 - £32,000
NO MOATNo physical, legal or personal barrier protects this work from software.
CAREERMASH (EN)FROM COMMUNICATIONS AND MEDIA →
Media Planner
As a Media Planner, you are the strategic architect behind successful advertising campaigns, ensuring that brands reach their target audiences effectively and efficiently. In an ever-evolving digital landscape, your expertise is crucial for maximizing impact and ROI, making this role not only vital for businesses but also for shaping consumer experiences across the UK and beyond.
AI helps here, but has not taken over
AI can already do some of this job, but the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Career progression path
1FIRST STEPJunior Media PlannerIn this entry-level role, you will assist senior planners in researching media options and compiling reports on campaign performance. This position is ideal for recent graduates looking to gain hands-on experience in media planning.£25,000 - £32,000
2GAINING EXPERIENCEMid-level Media PlannerAt this stage, you will take on more responsibility, leading client meetings and developing comprehensive media strategies. Your experience will allow you to negotiate effectively with media vendors and analyse campaign data to drive results.£35,000 - £50,000
3PEAK CAREERSenior Media Planner/Head of MediaIn a senior role, you will oversee a team of planners, manage large-scale campaigns, and develop strategic partnerships with clients. Your expertise will guide the agency's media strategy and influence the direction of major advertising initiatives.£60,000+
Real apprenticeship standards
Live UK apprenticeship standards that lead into this career, from the Institute for Apprenticeships register.
L3Advertising and media executive18 months typicalnot published
There is more than one way in
You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely.