Market Research Director
30AI USED FOR30%moving to75%
THE DOOR, NOWB
THE DOOR, 20 YRSD
STARTING PAY£28,000 - £35,000
NO MOATNo physical, legal or personal barrier protects this work from software.
CAREERMASH (EN)FROM BUSINESS AND MANAGEMENT →
Market Research Director
Market Research Directors are the strategic visionaries behind a company’s understanding of its market landscape, driving informed decisions that shape the future of products and services. In a rapidly evolving UK market, their insights are crucial for businesses to thrive and innovate, making this role pivotal for both local and global success.
AI helps here, but has not taken over
AI can already do some of this job, but the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Career progression path
1FIRST STEPJunior Market Research AnalystIn this entry-level role, you will assist in conducting market research, collecting data, and supporting senior researchers in analysis and reporting.£28,000 - £35,000
2GAINING EXPERIENCEMarket Research ManagerAs a mid-level manager, you will lead research projects, manage teams, and develop strategies based on consumer insights.£50,000 - £65,000
3PEAK CAREERHead of Market ResearchIn this peak career role, you will oversee the entire market research function, set strategic direction, and drive innovation within the organisation.£90,000+
There is more than one way in
You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely.