Field and Telephone Interviewers

Field and telephone interviewers are the backbone of market research in the UK, collecting vital data that shapes business strategies and public policies. This career offers a unique blend of communication skills and analytical thinking, making it an exciting choice for those who thrive on interaction and insight.

Field and Telephone Interviewers

35

Social Sciences

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
STARTING PAY£20,000 - £25,000
NO MOATNo physical, legal or personal barrier protects this work from software.
AI helps here, but has not taken over
AI can already do some of this job, but the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.

Career progression path

1FIRST STEPJunior InterviewerAs a Junior Interviewer, you will assist in conducting surveys and collecting data under supervision. This role is ideal for those starting their career in market research.£20,000 - £25,000
2GAINING EXPERIENCEMid-Level InterviewerIn this role, you will take on more responsibility, conducting independent interviews and contributing to data analysis. Your insights will help shape research outcomes.£28,000 - £35,000
3PEAK CAREERSenior InterviewerAs a Senior Interviewer, you will lead research projects, mentor junior staff, and provide strategic insights based on collected data. Your expertise will be crucial in guiding research direction.£40,000+
There is more than one way in

You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely. Some employers will take you on here with no formal qualifications at all, if you can show you can do the work.

Careermash

Careermash: navigate your career path with real data. Explore career profiles, salary benchmarks, AI impact forecasts, and the qualifications you need to get there.


AI EXPOSURE = the share of a job's day-to-day tasks AI can already do today, from the same exposure engine used across this site (Anthropic labour market research, 2026, observed real-world AI usage by occupation). Higher means more exposed. It is a measurement of now, not a prediction. THE DOOR = how hard the job is to get into, grade A (easy) to E (extremely hard), from each career's published forecast (OpenAI, "The AI Jobs Transition Framework", Richmond 2026, CC BY 4.0). A card marked MOAT NOT YET CLASSIFIED has a real exposure score but no entry yet in our moat register, so we make no claim about what structurally protects it. Scorecard grades and verdicts are Careermash editorial judgment: we show forecasts as forecasts and own our conclusions. Salary and pathway figures are each career's own published profile. Careermash is a service provided by What School Ltd.

Part of the Sand Education ecosystem:Spill.orgWhatSchool.aiWhatCareer.netCourseMash.org