Content Strategist
40AI CAN DO40%moving to95%
THE DOOR, NOWC
THE DOOR, 20 YRSE
STARTING PAY£25,000 - £32,000
NO MOATNo physical, legal or personal barrier protects this work from software.
CAREERMASH (EN)FROM COMMUNICATIONS AND MEDIA →
Content Strategist
As a Content Strategist, you play a pivotal role in shaping the narrative of brands, ensuring their message resonates with target audiences across diverse platforms. In a world where content is king, your expertise not only drives engagement but also influences consumer behaviour on a global scale.
AI helps here, but has not taken over
AI can already do some of this job, but the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Career progression path
1FIRST STEPJunior Content StrategistAs a Junior Content Strategist, you will assist in the development of content strategies and support the execution of content plans. This role typically involves working under the guidance of senior strategists, conducting research, and contributing to content creation.£25,000 - £32,000
2GAINING EXPERIENCEMid-level Content StrategistIn a Mid-level role, you will take on more responsibility for developing and implementing content strategies. You will lead projects, collaborate with cross-functional teams, and analyse performance data to drive improvements.£35,000 - £50,000
3PEAK CAREERSenior Content Strategist / Head of ContentAt the peak of your career, you will oversee the entire content strategy for an organisation. This includes leading a team of content creators, setting strategic direction, and ensuring alignment with overall business goals.£60,000+
There is more than one way in
You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely. Some employers will take you on here with no formal qualifications at all, if you can show you can do the work.