Blogger
40AI CAN DO40%moving to95%
THE DOOR, NOWC
THE DOOR, 20 YRSE
STARTING PAY£18,000 - £24,000
NO MOATNo physical, legal or personal barrier protects this work from software.
CAREERMASH (EN)FROM COMMUNICATIONS AND MEDIA →
Blogger
Bloggers are the creative minds behind captivating online content, shaping opinions and influencing trends across the globe. In the UK, they play a vital role in digital marketing and communication, connecting brands with audiences in an authentic and engaging manner.
AI helps here, but has not taken over
AI can already do some of this job, but the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Career progression path
1FIRST STEPJunior BloggerAs a Junior Blogger, you will assist in content creation and learn the ropes of digital marketing. This role is ideal for recent graduates or those with a passion for writing and social media.£18,000 - £24,000
2GAINING EXPERIENCEMid-Level BloggerIn a Mid-Level Blogger role, you will take on more responsibility for content strategy and brand collaborations, utilising your experience to grow your audience and influence.£25,000 - £30,000
3PEAK CAREERSenior BloggerAs a Senior Blogger, you will lead content initiatives, mentor junior bloggers, and establish yourself as a thought leader in your niche, driving significant traffic and revenue.£35,000+
There is more than one way in
You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely. Some employers will take you on here with no formal qualifications at all, if you can show you can do the work.