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High Drop-out Rate Alert

73% of students drop out or transfer from this specific course. Consider asking why on an open day.

HomeCoventry UniversityBA Marketing with foundation year

BA Marketing with foundation year

Coventry University
Full-time4 YearsPlacement YearYear AbroadSubject: Business and Management
Course Score
B /65
Graduate Salary
£26,000 (3yr)
Satisfaction
87%
Degree Completion
27%
Professional Jobs
70%
Meaningful Work
60%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

42%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Customer service68%
Administrative55%
Business and public service associate48%
Media45%
Sales40%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2031
First job
~2032
N/A
typical starting salary

Data not provided

This provider hasn't submitted graduate salary data to HESA for this course.

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
50%
02
Sales occupations
10%
03
Managers, directors and senior officials
★ Professional
10%
04
Science, engineering and technology associate professionals
★ Professional
5%
05
Leisure, travel and related personal service occupations
5%
06
Administrative occupations
5%
07
Artistic, literary and media occupations
★ Professional
5%
08
Media Professionals
★ Professional
5%
09
Protective service occupations
★ Professional
0%
10
Customer service occupations
0%

Outcomes

27%
Continuation
70%
Professional Work
60%
Meaningful Role
50%
Career On Track

What comes next? 🎓

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