⚠️

High Drop-out Rate Alert

65% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›West Herts College›BA Marketing

BA Marketing

West Herts College
Part-timePlacement YearYear AbroadSubject: Business and Management
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Course Score
C /63
Graduate Salary
£32,000
Satisfaction
78%
Degree Completion
35%
Professional Jobs
45%
Meaningful Work
75%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

33%
Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

AI impact by graduate destination

Information Technology72%
Administrative55%
Business and public service associate48%
Managers, directors and senior officials30%
Welfare and housing associate15%

🧭 Career Trajectories

This degree creates some of the most lucrative direct pathways in its field. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

top quartile nationally

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£32,000
typical starting salary
£24,000
£42,500
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
25%
02
Leisure, travel and related personal service occupations
15%
03
Administrative occupations
15%
04
Elementary occupations
15%
05
Welfare and housing associate professionals
★ Professional
5%
06
Managers, directors and senior officials
★ Professional
5%
07
Information Technology Professionals
★ Professional
5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

35%
Continuation
45%
Professional Work
75%
Meaningful Role
75%
Career On Track

What comes next? 🎓

Choosing the right university starts with choosing the right school. Explore transparent, data-driven school profiles powered by official DfE statistics.

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