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BSc Marketing

University of York
Full-time3 YearsPlacement YearYear AbroadSubject: Business and Management
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Course Score
A /75
Graduate Salary
£30,000
Satisfaction
84%
Degree Completion
90%
Professional Jobs
73%
Meaningful Work
80%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

45%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Business, Research and Administrative60%
Administrative55%
Finance52%
Business and public service associate48%
Sales40%

🧭 Career Trajectories

This degree creates strong direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

above national median

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£30,000
typical starting salary
£26,000
£34,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
32%
02
Finance Professionals
★ Professional
17%
03
Administrative occupations
9%
04
Managers, directors and senior officials
★ Professional
7%
05
Business, Research and Administrative Professionals
★ Professional
7%
06
Elementary occupations
3%
07
Sales occupations
3%
08
Leisure, travel and related personal service occupations
2%
09
Process, plant and machine operatives
2%
10
Engineering professionals
★ Professional
1%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

90%
Continuation
73%
Professional Work
80%
Meaningful Role
80%
Career On Track

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