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BSc Marketing

University of Southampton

Full-time3 YearsSubject: Business and Management

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Course Score

B /72

Graduate Salary

£28,000

Satisfaction

90%

Degree Completion

90%

Professional Jobs

70%

Meaningful Work

70%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

35%

Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

Pick your path - AI impact varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

AI impact by graduate destination

Administrative55%

Business and public service associate48%

Managers, directors and senior officials30%

Welfare and housing associate15%

Animal care and control services6%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Research Analyst

£28,000 - £34,000

Advertising and Marketing Director

£30,000 - £40,000

Business Coach

£30,000 - £35,000

Business Development Manager

£28,000 - £35,000

Expected Starting Salary

around the national median

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2030

First job

~2031

£28,000

typical starting salary

£24,000

£36,000

Brightest = where most graduates land · fades where fewer earn that amount

· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01

Business and public service associate professionals

★ Professional

50%

02

Administrative occupations

10%

03

Managers, directors and senior officials

★ Professional

10%

04

Skilled trades occupations

10%

05

Animal care and control services

10%

06

Welfare and housing associate professionals

★ Professional

10%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

90%

Continuation

70%

Professional Work

70%

Meaningful Role

80%

Career On Track

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What comes next? 🎓

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