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BA Marketing

Manchester Metropolitan University

Full-time3 YearsPlacement YearSubject: Business and Management

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Course Score

B /70

Graduate Salary

£25,000

Satisfaction

83%

Degree Completion

90%

Professional Jobs

85%

Meaningful Work

75%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

49%

High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

Pick your path - AI impact varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

AI impact by graduate destination

Information Technology72%

Business, Research and Administrative60%

Administrative55%

Finance52%

Business and Financial Project Management50%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

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Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2030

First job

~2031

£25,000

typical starting salary

£24,000

£28,000

Brightest = where most graduates land · fades where fewer earn that amount

· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

Business and public service associate professionals

★ Professional

65%

Business, Research and Administrative Professionals

★ Professional

Media Professionals

★ Professional

Finance Professionals

★ Professional

Business and Financial Project Management Professionals

★ Professional

Science, engineering and technology associate professionals

★ Professional

Administrative occupations

Artistic, literary and media occupations

★ Professional

Information Technology Professionals

★ Professional

Teaching Professionals

★ Professional

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

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Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

90%

Continuation

85%

Professional Work

75%

Meaningful Role

80%

Career On Track

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BABusiness and Marketing

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Salary£28,000

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