⚠️

High Drop-out Rate Alert

30% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›Coventry University›BA Marketing

BA Marketing

Coventry University
Full-time3 YearsPlacement YearYear AbroadSubject: Business and Management
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Course Score
C /62
Graduate Salary
£28,000
Satisfaction
85%
Degree Completion
70%
Professional Jobs
55%
Meaningful Work
50%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Modelled on Anthropic research

44%
High Exposure

Average across where this course's graduates actually work

AI is actively being used in many tasks within this career, though human expertise remains important. Graduates who understand AI tools will have a competitive advantage.

Exposure by graduate destination

Customer service68%
Administrative55%
Business and public service associate48%
Sales40%
Artistic, literary and media32%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

around the national median

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£28,000
typical starting salary
£24,000
£28,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
50%
02
Administrative occupations
15%
03
Sales occupations
5%
04
Customer service occupations
5%
05
Elementary occupations
5%
06
Leisure, travel and related personal service occupations
5%
07
Artistic, literary and media occupations
★ Professional
5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

70%
Continuation
55%
Professional Work
50%
Meaningful Role
50%
Career On Track

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What comes next? 🎓

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