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BSc Marketing

Aston University

Full-time4 YearsYear AbroadSubject: Business and Management

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Course Score

B /72

Graduate Salary

£27,000

Satisfaction

83%

Degree Completion

94%

Professional Jobs

80%

Meaningful Work

75%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

48%

High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

Pick your path - AI impact varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

AI impact by graduate destination

Customer service68%

Administrative55%

Finance52%

Business and public service associate48%

Media45%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

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Expected Starting Salary

below national median

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2031

First job

~2032

£27,000

typical starting salary

£26,000

£32,500

Brightest = where most graduates land · fades where fewer earn that amount

· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

Business and public service associate professionals

★ Professional

60%

Customer service occupations

10%

Media Professionals

★ Professional

10%

Finance Professionals

★ Professional

10%

Administrative occupations

Sales occupations

Elementary occupations

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

94%

Continuation

80%

Professional Work

75%

Meaningful Role

60%

Career On Track

Similarly Ranked Alternatives

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