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BA Marketing and Psychology

University of Stirling
Full-time4 YearsYear AbroadSubject: Business and Management
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Course Score
C /62
Graduate Salary
£26,000
Satisfaction
81%
Degree Completion
85%
Professional Jobs
30%
Meaningful Work
80%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

31%
Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

AI impact by graduate destination

Business, Research and Administrative60%
Administrative55%
Business and public service associate48%
Sales40%
Managers, directors and senior officials30%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

below national median

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2031
First job
~2032
£26,000
typical starting salary
£24,000
£28,500
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
55%
02
Caring personal services
30%
03
Sales occupations
15%
04
Welfare and housing associate professionals
★ Professional
15%
05
Elementary occupations
10%
06
Administrative occupations
10%
07
Managers, directors and senior officials
★ Professional
5%
08
Business, Research and Administrative Professionals
★ Professional
5%
09
Teaching and Childcare Support Occupation
5%
10
Protective service occupations
★ Professional
5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

85%
Continuation
30%
Professional Work
80%
Meaningful Role
70%
Career On Track

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What comes next? 🎓

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