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BA Journalism

University of the West of Scotland

Full-time2 YearsSubject: Communications and Media

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Course Score

C /60

Graduate Salary

£22,500

Satisfaction

86%

Degree Completion

85%

Professional Jobs

50%

Meaningful Work

65%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

37%

Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

Pick your path - AI impact varies by career

30%Corporate Communications Manager 40%Journalism Researcher 40%Media Planner 30%Public Relations and Communications Director

AI impact by graduate destination

Customer service68%

Business and public service associate48%

Media45%

Sales40%

Artistic, literary and media32%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

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Expected Starting Salary

bottom quartile nationally

Typical starting salary for Communications and Media graduates

Start

Sep 2027

Graduate

2029

First job

~2030

£22,500

typical starting salary

£20,500

£27,000

Brightest = where most graduates land · fades where fewer earn that amount

· Communications and Media graduates nationally earn £22,000-£30,000 (47 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

Sales occupations

25%

Business and public service associate professionals

★ Professional

15%

Media Professionals

★ Professional

15%

Artistic, literary and media occupations

★ Professional

15%

Leisure, travel and related personal service occupations

10%

Customer service occupations

10%

Process, plant and machine operatives

10%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Corporate Communications Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Journalism Researcher

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Media Planner

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Public Relations and Communications Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

85%

Continuation

50%

Professional Work

65%

Meaningful Role

45%

Career On Track

What comes next? 🎓

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