⚠️

High Drop-out Rate Alert

50% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›Coventry University›BSc Global Marketing

BSc Global Marketing

Coventry University
Full-time3 YearsPlacement YearYear AbroadSubject: Business and Management
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Course Score
B /66
Graduate Salary
£28,000
Satisfaction
97%
Degree Completion
50%
Professional Jobs
70%
Meaningful Work
60%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Modelled on Anthropic research

42%
High Exposure

Average across where this course's graduates actually work

AI is actively being used in many tasks within this career, though human expertise remains important. Graduates who understand AI tools will have a competitive advantage.

Exposure by graduate destination

Customer service68%
Administrative55%
Business and public service associate48%
Media45%
Sales40%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

around the national median

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£28,000
typical starting salary
£24,000
£28,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
50%
02
Managers, directors and senior officials
★ Professional
10%
03
Sales occupations
10%
04
Leisure, travel and related personal service occupations
5%
05
Administrative occupations
5%
06
Artistic, literary and media occupations
★ Professional
5%
07
Science, engineering and technology associate professionals
★ Professional
5%
08
Media Professionals
★ Professional
5%
09
Customer service occupations
0%
10
Protective service occupations
★ Professional
0%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

50%
Continuation
70%
Professional Work
60%
Meaningful Role
50%
Career On Track

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