⚠️

High Drop-out Rate Alert

30% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›Sheffield Hallam University›BA Digital Media Production

BA Digital Media Production

Sheffield Hallam University
Full-time3 YearsPlacement YearFoundation YearSubject: Creative Arts and Design
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Course Score
C /60
Graduate Salary
£24,000
Satisfaction
85%
Degree Completion
70%
Professional Jobs
58%
Meaningful Work
63%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

42%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Information Technology72%
Web and Multimedia Design65%
Administrative55%
Business and public service associate48%
Sales40%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

below national median

Typical starting salary for Creative Arts and Design graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£24,000
typical starting salary
£23,000
£25,000
Brightest = where most graduates land · fades where fewer earn that amount
· Creative Arts and Design graduates nationally earn £18,000-£45,000 (1272 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Web and Multimedia Design Professionals
★ Professional
14%
02
Design occupations
★ Professional
12%
03
Business and public service associate professionals
★ Professional
12%
04
Sales occupations
11%
05
Elementary occupations
6%
06
Managers, directors and senior officials
★ Professional
5%
07
Administrative occupations
4%
08
Skilled trades occupations
3%
09
Information Technology Professionals
★ Professional
3%
10
Architects, Chartered Architectural Technologists, Planning Officers, Surveyors and Construction Professionals
★ Professional
3%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

70%
Continuation
58%
Professional Work
63%
Meaningful Role
60%
Career On Track

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What comes next? 🎓

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