HomeCoventry UniversityBA Digital Media

BA Digital Media

Coventry University
Full-time3 YearsPlacement YearYear AbroadSubject: Creative Arts and Design
Course Score
B /68
Graduate Salary
£26,000
Satisfaction
95%
Degree Completion
85%
Professional Jobs
50%
Meaningful Work
80%

AI & Your Career

Modelled on Anthropic research

54%
High Exposure

Average across where this course's graduates actually work

AI is actively being used in many tasks within this career, though human expertise remains important. Graduates who understand AI tools will have a competitive advantage.

Exposure by graduate destination

Information Technology72%
Customer service68%
Web and Multimedia Design65%
Business and public service associate48%
Sales40%

🧭 Career Trajectories

This degree creates some of the most lucrative direct pathways in its field. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

top quartile nationally

Typical starting salary for Creative Arts and Design graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£26,000
typical starting salary
£23,000
£26,000
Brightest = where most graduates land · fades where fewer earn that amount
· Creative Arts and Design graduates nationally earn £18,000-£45,000 (1272 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Sales occupations
35%
02
Web and Multimedia Design Professionals
★ Professional
25%
03
Business and public service associate professionals
★ Professional
15%
04
Customer service occupations
10%
05
Information Technology Professionals
★ Professional
10%

Outcomes

85%
Continuation
50%
Professional Work
80%
Meaningful Role
60%
Career On Track

What comes next? 🎓

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