⚠️

High Drop-out Rate Alert

17% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›University of Derby›BSc Digital Marketing

BSc Digital Marketing

University of Derby
Full-time3 YearsPlacement YearSubject: Business and Management
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Course Score
C /62
Graduate Salary
£25,000
Satisfaction
89%
Degree Completion
83%
Professional Jobs
50%
Meaningful Work
55%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

48%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Customer service68%
Administrative55%
Business and public service associate48%
Media45%
Elementary5%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£25,000
typical starting salary
£22,500
£28,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
40%
02
Customer service occupations
20%
03
Media Professionals
★ Professional
10%
04
Administrative occupations
10%
05
Elementary occupations
10%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

83%
Continuation
50%
Professional Work
55%
Meaningful Role
65%
Career On Track

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What comes next? 🎓

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