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BA Digital Marketing

Global Banking School

Full-time3 YearsPlacement YearYear AbroadSubject: Business and Management

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Course Score

A /76

Graduate Salary

£29,500 (3yr)

Satisfaction

81%

Degree Completion

85%

Professional Jobs

61%

Meaningful Work

75%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

42%

High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

Pick your path - AI impact varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

AI impact by graduate destination

Customer service68%

Business, Research and Administrative60%

Administrative55%

Business and public service associate48%

Media45%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

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Expected Starting Salary

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2030

First job

~2031

N/A

typical starting salary

Data not provided

This provider hasn't submitted graduate salary data to HESA for this course.

Where Graduates Work

Top job roles graduates enter after this course

Business and public service associate professionals

★ Professional

41%

Managers, directors and senior officials

★ Professional

Sales occupations

Administrative occupations

Elementary occupations

Business, Research and Administrative Professionals

★ Professional

Media Professionals

★ Professional

Leisure, travel and related personal service occupations

Customer service occupations

Teaching Professionals

★ Professional

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

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Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

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Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

85%

Continuation

61%

Professional Work

75%

Meaningful Role

70%

Career On Track

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