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BAcc Accountancy and Marketing

University of Stirling

Full-time4 YearsYear AbroadSubject: Business and Management

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Course Score

A /81

Graduate Salary

£24,000 (3yr)

Satisfaction

85%

Degree Completion

85%

Professional Jobs

60%

Meaningful Work

90%

AI & Your Career

Modelled on Anthropic research

43%

High Exposure

Average across where this course's graduates actually work

AI is actively being used in many tasks within this career, though human expertise remains important. Graduates who understand AI tools will have a competitive advantage.

Pick your path - exposure varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

Exposure by graduate destination

Business, Research and Administrative60%

Administrative55%

Finance52%

Business and public service associate48%

Sales40%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

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Expected Starting Salary

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2031

First job

~2032

N/A

typical starting salary

Data not provided

This provider hasn't submitted graduate salary data to HESA for this course.

Where Graduates Work

Top job roles graduates enter after this course

Business and public service associate professionals

★ Professional

55%

Finance Professionals

★ Professional

45%

Administrative occupations

25%

Sales occupations

15%

Elementary occupations

10%

Teaching Professionals

★ Professional

Managers, directors and senior officials

★ Professional

Skilled trades occupations

Process, plant and machine operatives

Business, Research and Administrative Professionals

★ Professional

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

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Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

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Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

85%

Continuation

60%

Professional Work

90%

Meaningful Role

75%

Career On Track

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