The Role & Expectations
The work is creating or sourcing products, photographing them well, writing listings, marketing your shop and packing and posting orders. Creativity is only half of it - good photos, clear descriptions, customer service and steady promotion are what actually win sales in a crowded marketplace.
You are self-employed, so income is unpredictable and often modest, especially at first, with no wage or holiday pay and the cost of materials and fees to cover. Many sellers run it alongside other work, and building a shop that sells well takes time, patience and persistence.
No qualifications are needed, but you must register as self-employed with HMRC once trading regularly and manage your own tax. Most sellers learn through doing, online guides and trial and error, improving their products and listings as they go.
Daily Responsibilities
- Make or source items to sell
- Photograph products attractively
- Write clear, appealing listings
- Promote the shop on social media
- Answer customer questions
- Pack and post orders on time
- Track materials, costs and sales