The Role & Expectations
The work is greeting customers, understanding what they need, showing cars, arranging test drives and handling the paperwork and finance options to close the sale. Good listening, honesty and patience build trust and repeat business, while persistence and resilience help you handle the days when nobody buys.
Hours often include weekends and some evenings, since that is when customers shop, and the work is a mix of standing on the forecourt and desk-based admin. Pay is usually a basic wage plus commission, so earnings go up and down with how much you sell, which suits some people and unsettles others.
You typically need no formal qualifications and learn on the job, with dealerships training you on their cars and finance products. A full driving licence is usually essential, and strong people skills matter more than anything on paper.
Daily Responsibilities
- Greet customers and find out their needs
- Show cars and explain features and options
- Arrange and accompany test drives
- Explain finance, warranties and part-exchange
- Negotiate prices and close sales
- Complete paperwork and handovers
- Follow up with customers and chase leads