Business and Luxury Brand Management with Business Foundation

Business and luxury brand management is a distinctive specialism within business education, focused on one of the global economy's most profitable and strategically complex sectors. Luxury brands, whether in fashion, hospitality, automotive, spirits, or jewellery, operate by different rules from mass-market businesses: their value is built on heritage, craftsmanship, exclusivity, and experience rather than price alone, and managing them requires an understanding of consumer psychology, brand strategy, and the careful stewardship of reputation over time.

At Regent's University London this four-year full-time programme includes a business foundation stage and a year abroad, giving you a grounding in business fundamentals before you engage with the luxury specialism, and an international perspective that is directly relevant to an industry that is inherently global. You will study marketing, consumer behaviour, brand strategy, retail and distribution in luxury, digital innovation in the luxury context, and the heritage and cultural dimensions that underpin luxury brand equity. Business management content, including finance, operations, and strategy, provides the commercial framework within which the luxury specialism sits.

Regent's London location gives you direct access to one of the world's leading luxury retail and hospitality markets, with connections to the international fashion, hospitality, and lifestyle industries that are central to the luxury sector.

Graduates go on to careers in luxury brand management, retail management, marketing and communications for luxury companies, hospitality and hotel management, fashion business, and arts and culture organisations. The combination of international experience and luxury specialism is valued by employers in a sector that recruits globally and prizes both commercial acumen and cultural sophistication.