Sport Business Management

Sport business management is a degree that applies the principles and practices of business management to the specific context of the sport industry. Sport is one of the world's largest and most commercially dynamic industries, encompassing professional clubs and governing bodies, media rights, sponsorship, events management, facilities, retail, and a growing ecosystem of sport technology and analytics. Managing sport organisations requires both general business competence and a deep understanding of what makes sport distinctive as a business and cultural phenomenon.

At the University of Bedfordshire, this four-year full-time programme includes an integrated foundation year and develops your skills in marketing, finance, operations, event management, and strategy in the context of sport. You will learn how professional clubs, governing bodies, and commercial partners operate, how sport is marketed and sponsored, and how organisations in the sector are managed effectively. The programme benefits from placement opportunities with official Education Partners, including professional sports clubs and organisations, giving you direct exposure to real sport business environments.

Entry is flexible.

Graduates work in professional sports clubs, national governing bodies, sport agencies, event management companies, sports broadcasting, facilities management, sport retail, and the growing sport technology and analytics sector. The business knowledge and sport industry understanding the degree develops are also transferable into other parts of the entertainment and events industry. Many graduates continue to postgraduate study in sport management, business, or marketing.