Retail & Sales

40 careers in Retail & Sales, ranked safest first: the career with the lowest AI exposure score, meaning the smallest share of its day-to-day work AI can already do, is at the top. For 10 of them the moat, what structurally protects the job, has not been classified yet; their cards say so rather than guessing.

Retail & Sales at a glance
MOAT CLASSIFIED30 of 40 total
NO MOAT8
HAS A MOAT22
MOAT NOT YET CLASSIFIED10
MEDIAN AI EXPOSURE35 /100

Sales & Related18

Fishmonger

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Retail Cashiers and Check-Out Operators

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Sales and Retail Assistants

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Market and Street Traders and Assistants

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Antique Dealer

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Car Trader

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Newsagents

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Pawn Broker

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Retail Jewellers

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Wine Merchant

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Business Sales Executive

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
RELATIONAL MOATPeople want a real person for this. That preference is the protection.
See the full card →

Vehicle Sales Executive

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
RELATIONAL MOATPeople want a real person for this. That preference is the protection.
See the full card →

Art Dealer

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
RELATIONAL MOATPeople want a real person for this. That preference is the protection.
See the full card →

Clothing and Fashion Shop Owners

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
NO MOATNo physical, legal or personal barrier protects this work from software.
See the full card →

Roundspersons and Van Salespersons

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
RELATIONAL MOATPeople want a real person for this. That preference is the protection.
See the full card →

Vehicle Parts Adviser

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
NO MOATNo physical, legal or personal barrier protects this work from software.
See the full card →

Telephone Salesperson

40

Retail & Sales

AI IMPACT
AI CAN DO40%moving to78%
THE DOOR, NOWC
THE DOOR, 20 YRSE
NO MOATNo physical, legal or personal barrier protects this work from software.
See the full card →

Sales Supervisor - Retail and Wholesale

40

Retail & Sales

AI IMPACT
AI CAN DO40%moving to78%
THE DOOR, NOWC
THE DOOR, 20 YRSE
NO MOATNo physical, legal or personal barrier protects this work from software.
See the full card →

Business & Financial Operations3

Merchandiser

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
NO MOATNo physical, legal or personal barrier protects this work from software.
See the full card →

Retail and Store Trainers

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
RELATIONAL MOATPeople want a real person for this. That preference is the protection.
See the full card →

Mystery Shopper

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
NO MOATNo physical, legal or personal barrier protects this work from software.
See the full card →

Transportation & Material Moving2

Shelf Filler

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Retail Order Picker

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Arts, Design, Entertainment, Sports & Media2

Visual Merchandising Managers and Designers

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Visual Merchandisers and Window Dressers

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Management2

Retail and Wholesale Manager

30

Retail & Sales

AI IMPACT
AI CAN DO30%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
RELATIONAL MOATPeople want a real person for this. That preference is the protection.
See the full card →

Wholesalers

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
NO MOATNo physical, legal or personal barrier protects this work from software.
See the full card →

Personal Care & Service1

Croupier

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Installation, Maintenance & Repair1

Vending Machine Operator

19

Retail & Sales

AI IMPACT
AI CAN DO19%moving to64%
THE DOOR, NOWB
THE DOOR, 20 YRSC
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
See the full card →

Office & Administrative Support1

Box Office Assistant

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
NO MOATNo physical, legal or personal barrier protects this work from software.
See the full card →

Uncategorised10

These careers have no record in our AI outlook register, so there is no O*NET occupation code to group them by. Listed here rather than guessed into a category.

Shopkeepers and Owners - Retail and Wholesale

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →

Visual Merchandiser

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →

eBay Trader

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →

Charity Shop Worker

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →

Market Stall Trader

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →

Phone Shop Worker

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →

Supermarket Worker

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →

Fishmongers and Poultry Dressers

35

Retail & Sales

AI IMPACT
AI CAN DO35%moving to80%
THE DOOR, NOWB
THE DOOR, 20 YRSD
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →

Car Salesman

40

Retail & Sales

AI IMPACT
AI CAN DO40%moving to78%
THE DOOR, NOWC
THE DOOR, 20 YRSE
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →

Elementary Sales Occupations

40

Retail & Sales

AI IMPACT
AI CAN DO40%moving to78%
THE DOOR, NOWC
THE DOOR, 20 YRSE
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.
See the full card →
Careermash

Careermash: navigate your career path with real data. Explore career profiles, salary benchmarks, AI impact forecasts, and the qualifications you need to get there.


AI EXPOSURE = the share of a job's day-to-day tasks AI can already do today, from the same exposure engine used across this site (Anthropic labour market research, 2026, observed real-world AI usage by occupation). Higher means more exposed. It is a measurement of now, not a prediction. THE DOOR = how hard the job is to get into, grade A (easy) to E (extremely hard), from each career's published forecast (OpenAI, "The AI Jobs Transition Framework", Richmond 2026, CC BY 4.0). A card marked MOAT NOT YET CLASSIFIED has a real exposure score but no entry yet in our moat register, so we make no claim about what structurally protects it. Scorecard grades and verdicts are Careermash editorial judgment: we show forecasts as forecasts and own our conclusions. Salary and pathway figures are each career's own published profile. Careermash is a service provided by What School Ltd.

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