Sport, Media and Culture with a Foundation Year

Sport, media, and culture is a discipline that examines one of the most significant intersections in contemporary society. Sport generates enormous media attention, shapes cultural identities, and drives economic activity on a global scale. Understanding how sport is represented, broadcast, and consumed requires both critical theoretical tools and practical media skills, and the combination of these with cultural analysis produces graduates who can engage with the sports industry and the media that surrounds it with genuine depth.

At Swansea University, this four-year full-time programme offers a dynamic blend of critical theory and hands-on experience, equipping you with the tools to analyse, create, and innovate across sports journalism, public relations, digital media, and film. You will study the sociology of sport, media theory, cultural studies, and the business of sport alongside practical skills in journalism, content creation, documentary, and digital communications. The foundation year element provides an accessible and supported entry route before you enter the main degree content.

The combination of analytical depth and practical media skills is designed to make you competitive in a professional landscape where understanding the cultural significance of sport and the ability to communicate about it are both in demand. The typical entry tariff is 120 UCAS points.

Graduates go on to careers in sports journalism, public relations, sports marketing, digital media, broadcasting, film-making, content strategy, and sports administration. The critical and creative skills the degree develops are also valued in broader media and communications roles. Further study options include postgraduate degrees in sports journalism, media studies, and sports management.