Sport Business Management with Placement

Sport Business Management applies the principles of commercial management to one of the world's most dynamic and economically significant industries. It examines how sports organisations are run, how events are planned and delivered, how facilities are managed and how commercial opportunities in sport are identified and developed. The sport sector encompasses professional clubs, governing bodies, event management companies, sports facilities, media rights, sponsorship, leisure and fitness businesses, and each of these requires people who understand both business fundamentals and the particular characteristics of the sports market.

At the University of Gloucestershire this four-year full-time degree develops your skills in managing sports events, facilities and people, alongside your understanding of how commercial opportunities arise and are exploited in a dynamic industry. The programme is strongly connected to professional practice, with the title indicating the inclusion of a placement element that gives you real experience in sport business environments. Students have gained experience across a range of sports organisations at different levels, developing the professional contacts and practical understanding that employers value when recruiting into the sector.

Graduates from Sport Business Management degrees go on to careers across the sport and leisure sector. Many find roles in event management, facility management, sports marketing, sports development, club administration and commercial operations within professional sport. Others move into leisure management, tourism, hospitality and the broader events industry, where the project management and commercial skills they have developed transfer well.

The degree also provides a platform for further study in sports management, business administration, event management or related fields, and the professional experience gained through placement gives graduates a head start in a competitive graduate job market.