Popular Music and Business Management

Popular music and business management is a combination that addresses the full picture of how the music industry actually works. Music as a creative practice and music as an economic and organisational activity are inseparable in the professional world, and this degree at the University of Derby prepares you to engage with both dimensions. You will develop your musical knowledge and understanding alongside the management, marketing, entrepreneurial and financial skills that underpin any successful career in the sector.

The programme connects you to the music industry through strong professional links, with opportunities to participate in the university's yearly Music Production Show and engage with guest presentations from industry professionals. You will have regular opportunities to perform in public and are encouraged to take part in the local music scene, building the networks and practical confidence that are essential in a competitive industry. The course includes a sandwich placement year and embedded work placement opportunities, giving you substantive professional experience that bridges your academic study and working life.

You will study the business side of the industry alongside your music-specific learning, covering areas such as management principles, marketing strategy, and the economics of the contemporary music business.

Graduates are well placed for careers across the music industry and broader creative sectors. Roles in artist management, music publishing, events and festival management, label work, music marketing, and music technology are all natural destinations. The management skills you develop are also transferable to arts administration, cultural organisations, and the wider entertainment industry.

Some graduates go on to launch their own ventures as managers, promoters, or independent labels. Further study in music business, management, or arts administration is available for those wishing to deepen their expertise.