Nutrition with Food Marketing

Nutrition with food marketing brings together two disciplines that are increasingly important in a world where what we eat matters more than ever, both for individual health and for the sustainability of food systems. Nutrition science provides the evidence base for understanding how diet affects health, disease, and performance. Food marketing examines how food is positioned, promoted, and sold to consumers, and increasingly how food companies can align commercial success with healthier and more sustainable outcomes.

At Newcastle you will develop critical and analytical skills across both areas, studying the science of nutrients, metabolism, dietary assessment, and public health nutrition alongside principles of consumer behaviour, food marketing strategy, branding, and the regulatory environment that governs how food products can be promoted. The programme encourages you to think about food from multiple perspectives, considering the science, the business case, and the social and ethical dimensions of how food is produced and marketed. You will graduate with an awareness of the complex relationships between the food industry, public health, and consumer culture that is genuinely valuable in a sector under increasing scrutiny.

The three-year full-time programme includes a sandwich placement year with work placement, giving you direct experience in a nutrition, food industry, or marketing context before you graduate.

Graduates go on to careers in food manufacturing and retail, public health nutrition, health promotion, marketing and communications for food brands, consumer insight, and food regulation. The combination of nutritional science and marketing knowledge is particularly sought after by food and drink companies that need graduates who understand both the product and the consumer. Postgraduate study in nutrition, dietetics, food science, or marketing is also an option.