Media & Communication and Tourism

Media and communication sits at the heart of contemporary social, political, and cultural life. The field examines how messages are produced, distributed, and received, how media institutions shape public understanding, and how digital transformation is continually remaking the landscape of journalism, advertising, film, and social platforms. Tourism, meanwhile, is one of the world's largest industries, raising important questions about place, identity, heritage, economic development, and sustainability.

Studying both together gives you a distinctive vantage point on how cultures represent themselves and how people move through and experience the world.

This four-year full-time programme at Liverpool Hope University combines the analytical and creative tools of media and communication with a grounded understanding of the tourism sector. Liverpool provides a rich context for both subjects, as a city with a vibrant creative and media industry and a major heritage tourism economy. You will explore media theory, production practice, and the role of communication in shaping tourism narratives and destination branding.

The programme includes a sandwich year in industry and a year abroad as well as a work placement, ensuring that your academic learning is anchored in real professional and international experience. With a typical entry tariff of 104 points, the programme is accessible to students from a range of backgrounds.

Graduates from programmes combining media, communication, and tourism are well prepared for roles across both sectors and at their intersection. Careers in destination marketing, tourism management, heritage interpretation, and visitor experience sit alongside opportunities in digital media, content creation, public relations, and broadcasting. The combination of analytical, creative, and practical skills developed over four years also opens routes into event management, cultural programming, and community engagement.

Many graduates move into postgraduate study in media, tourism management, or cultural industries, building specialist expertise for senior roles. The degree's dual focus means you leave with a flexible and valued skill set for a rapidly changing professional world.