Marketing

Marketing is the discipline that shapes how organisations communicate with and relate to their audiences, using a combination of consumer insight, strategic thinking and creative skill to build the brands, campaigns and relationships that drive commercial success. At the University of Chester, this four-year full-time programme includes a professional placement year and a year abroad, providing extensive practical experience and international perspective alongside an academically rigorous education. The programme is accredited by the Chartered Institute of Marketing, which means the content is aligned with recognised professional standards and provides a strong foundation for subsequent CIM qualification.

You will study consumer behaviour, market research, brand management, digital marketing, advertising, public relations, integrated marketing communications and strategic planning, developing both the conceptual frameworks and the practical skills that contemporary marketing roles require. The placement year is a particularly valuable element, giving you typically a year working in a marketing department or agency, building professional experience, a portfolio of real work and the industry contacts that help graduates move into their first marketing roles with confidence. The year abroad broadens your cultural and marketing perspective.

A typical entry tariff of around 104 points is expected.

Graduates pursue careers in brand management, digital marketing, advertising, public relations, content and social media, market research, e-commerce and commercial management across consumer goods, services, technology, healthcare, the public sector and the creative industries. The CIM accreditation provides a clear pathway to professional marketing qualifications, and many graduates combine early career roles with completing CIM credentials. Postgraduate study in marketing, business or data analytics is also a well-travelled route for those who wish to specialise further.