Marketing with Foundation Year

Marketing is one of the most dynamic and far-reaching functions in any organisation, responsible for understanding customers, communicating value and building the relationships on which commercial success depends. Modern marketing spans digital platforms and traditional media, data analytics and creative strategy, ethical considerations around advertising and influence, and the social responsibilities that come with shaping behaviour at scale. As the discipline evolves rapidly in response to technological change, the demand for graduates who understand both its principles and its practice has never been stronger.

At York St John University this programme includes a foundation year, which gives you a thorough grounding in the analytical, creative and business skills you will need before the main degree begins. Across the full four years full time, you will develop a core understanding of the marketing function, studying consumer behaviour, brand strategy, digital marketing, market research and the social and ethical dimensions of how businesses engage with their customers. The programme includes a sandwich year in industry, a year abroad and work placement opportunities, giving you an exceptional combination of professional experience and international perspective.

You will explore how organisations can innovate, take well-judged risks and develop sustainable marketing strategies that serve customers and contribute positively to society.

Marketing graduates move into roles across virtually every sector. Brand management, digital marketing, account management in agencies, market research, public relations, content strategy and communications are among the most common destinations. The combination of strategic thinking, creative capability and analytical skill the degree develops is valued in consumer goods, retail, media, financial services, technology, the public sector and beyond.

Further study at postgraduate level in marketing, business or communications is a natural option for those who wish to specialise or move into more strategic roles.