Marketing

Marketing is the discipline that connects organisations to the people they exist to serve. It encompasses understanding customers, developing products and services that meet their needs, communicating their value through appropriate channels, and measuring the effectiveness of those efforts. In a world shaped by digital transformation, marketing has become both more data-driven and more creative, requiring practitioners who can analyse consumer behaviour, manage digital channels, and tell compelling stories across an ever-expanding range of platforms.

At Teesside University you will study across four years on a full-time programme, with a foundation year that prepares you thoroughly for degree-level work, a sandwich year for professional experience, a year abroad for international study, and work placement integrated throughout. The degree takes digital transformation seriously as a defining context for modern marketing, examining how digital technology is reshaping how organisations communicate, how consumers make decisions, and how marketing performance is measured and optimised. You will study marketing strategy, consumer psychology, brand management, digital marketing, social media, data analytics, and market research, developing both the analytical tools to understand markets and the creative and strategic skills to engage them effectively.

The sandwich year is a particularly valuable feature, giving you an extended period of professional marketing experience before your final year.

Marketing graduates enter careers across virtually every sector of the economy. Roles in brand management, digital marketing, social media, market research, advertising, public relations, and product management are all common directions. Agencies, in-house marketing teams at brands and retailers, technology companies, charities, and public sector communications departments are all significant employers.

The combination of data literacy and creative strategic thinking that the degree develops is valued in a growing range of roles at the boundary of marketing, technology, and business. Postgraduate study in marketing, business, or communications is a natural progression for those seeking more senior or specialist roles.