Marketing with Foundation Year
Marketing is the discipline concerned with understanding what customers and markets need, communicating value clearly and building the relationships that sustain organisations over time. It draws on economics, psychology, sociology, communications and data analysis to answer practical questions about how to reach audiences, how to position products and services, and how organisations can grow sustainably in competitive environments. As marketing has evolved to encompass digital channels, social media, data analytics and global markets, the skills it demands have become broader and more technical than ever.
At Birkbeck College this four-year full-time programme begins with a foundation year, providing additional preparation before the main degree for those who need it. The programme offers an innovative curriculum that gives you cutting-edge knowledge of contemporary marketing theory and practice alongside a strong grounding in established and emerging marketing frameworks. You will develop a firm grasp of specialist areas including digital marketing, consumer behaviour, brand management and marketing analytics, alongside a grounding in general business principles and core management skills.
Birkbeck is known for its commitment to accessible higher education, and this programme is designed to open the discipline to students from a wide range of backgrounds.
Marketing is a field in which academic knowledge and practical application are closely connected, and the programme develops both your analytical capabilities and your ability to apply them to real marketing problems.
Graduates move into careers in marketing, advertising, brand management, digital marketing, public relations, market research, communications, product management and business development across virtually every sector. Many work in agencies, in-house marketing teams, consultancies or as independent practitioners. Further study in marketing, business or data analytics is a natural next step for those who wish to deepen their expertise.