Marketing with Advertising and Digital Communications

Marketing with advertising and digital communications is a degree that prepares you for one of the most fast-moving areas of commercial life. Marketing is the discipline of understanding what customers need and how to communicate value in ways that reach, persuade and retain them. Advertising is the creative and strategic craft of turning marketing insight into compelling messages.

Digital communications is the infrastructure through which so much modern marketing and advertising operates, including social media, search, content, email, data analytics and the platforms that connect brands with audiences at scale.

At London South Bank University, this three-year full-time programme includes a foundation year, making it accessible to students who want a supported entry route before progressing into the main degree. Digital communications are embedded throughout the curriculum rather than treated as a separate area, reflecting the way they are integrated into all aspects of contemporary marketing and advertising practice. You will develop skills across marketing strategy, consumer behaviour, campaign planning, brand management, creative development and the full range of digital channels that professional marketers now work with.

The London location gives you access to one of the world's leading advertising and marketing industries, with significant opportunities for professional networking and industry exposure.

Graduates from marketing with advertising and digital communications programmes pursue careers as marketing executives, account managers, digital marketing specialists, brand managers, social media managers, content strategists, advertising executives and media planners. Many find roles in agencies, brands, media companies, retailers and technology businesses. The combination of strategic marketing thinking, advertising creativity and digital skills is highly valued by employers across industries that depend on effective communication to reach their customers.

Postgraduate study in marketing, digital marketing or communications is a natural next step for those who want to specialise or move into more senior roles.