Marketing

Marketing is the discipline concerned with understanding what customers want and communicating the value of products or services in ways that persuade and connect. It draws on psychology, economics, data analysis, and creative communication, sitting at the boundary between the analytical and the creative in a way that few business disciplines do. In a world where attention is increasingly contested and digital channels have transformed how brands reach audiences, marketing has become simultaneously more measurable and more complex, requiring practitioners who can interpret data, develop strategy, and produce compelling content.

At the University of Portsmouth, this three-year full-time degree develops your understanding of both traditional marketing principles and their application in digital and data-rich environments. You will study consumer behaviour, branding, market research, content strategy, social media, campaign planning, and the use of analytics to evaluate performance and refine approach. The programme builds creative as well as analytical competence, preparing you to contribute across the full range of marketing functions.

A sandwich year with a work placement gives you substantial professional experience before graduation, while the option of a year abroad broadens your understanding of how marketing strategies vary across cultural and economic contexts. The placement year is a particularly significant feature of the degree, providing the kind of applied, portfolio-building experience that employers consistently value when recruiting graduate marketers.

Marketing graduates work across virtually every sector of the economy in roles including brand manager, marketing manager, content strategist, social media manager, market researcher, account manager, and digital analytics specialist. Agencies, in-house marketing teams, consultancies, and start-ups all recruit marketing graduates regularly. For those who wish to specialise, postgraduate study in digital marketing, brand strategy, consumer psychology, or marketing communications provides a natural next step.

The combination of creative, analytical, and commercial skills developed by the degree is also valued in adjacent fields such as public relations, communications, sales, and product management.