Marketing

Marketing is the discipline that connects what organisations produce with the people who might want or need it, working across research, strategy, communication, and relationship-building to create value for both parties. A marketing degree teaches you to understand consumer behaviour, develop and position brands, design campaigns across digital and physical channels, measure performance, and make evidence-based decisions about where to invest commercial resources. In an era of rapid change, the most effective marketers combine creative instinct with analytical rigour, and this balance is central to what a good marketing education develops.

At the University of Chichester, this three-year, full-time degree is accredited by the Chartered Institute of Marketing, aligning the programme with recognised professional standards and giving you insight into the role marketing plays in growing organisations and audiences across sectors. The course combines academic theory with commercial application, ensuring that you develop both the conceptual understanding and the practical skills needed for career success. A sandwich year is included, giving you the opportunity to undertake a substantial professional placement in a marketing, communications, or commercial environment, and work placements are embedded in the course to develop your professional experience alongside your academic learning.

A typical entry tariff of 136 points reflects the competitive but accessible standard of entry.

Marketing graduates go on to work in advertising agencies, brand management, digital marketing, public relations, content strategy, social media, market research, e-commerce, and communications roles across the private and public sectors. CIM accreditation supports further professional development through the institute's own qualifications. Postgraduate study in marketing, brand management, digital marketing, or a related area is a further option for those seeking to specialise or move into leadership roles.