Marketing

Marketing is the discipline concerned with understanding what people want and need, and with communicating the value of products, services, and brands in ways that are credible, relevant, and effective. At its best, it combines creative intelligence with analytical rigour, asking both how to reach an audience and what it is genuinely useful to say to them. Studying marketing at degree level develops your capacity to think strategically about how organisations connect with their markets, and to execute those strategies across a range of channels and contexts.

At Swansea University, this three-year full-time programme develops the dynamic creative skills needed to manage marketing activities at local, national, and global levels. You will study consumer behaviour, brand management, digital marketing, market research, campaign planning, and the business and strategic context in which marketing decisions are made. The programme equips you to work across the full range of contemporary marketing channels, from traditional broadcast and print through to search, social media, and content marketing, developing both the conceptual frameworks and the practical competence that employers expect.

A typical entry tariff of 120 points reflects an accessible and broad entry standard within a programme focused on developing professional marketing ability.

Swansea's location in South Wales provides access to a range of marketing and communications employers across the region, and the university has connections with businesses in the tourism, retail, technology, and public sectors that create opportunities for placement and professional engagement.

Graduates of marketing programmes work as marketing managers, brand strategists, digital marketing specialists, content creators, account managers, market researchers, and in public relations and communications roles across a wide range of industries. The degree is also a strong foundation for postgraduate study in marketing, business, or data analytics, and for professional qualifications through the Chartered Institute of Marketing.