Marketing

Marketing is the discipline concerned with understanding what people want, creating products and services that meet those needs, and communicating their value effectively. It is both a science and an art, drawing on consumer psychology, market research, data analysis, and creative strategy to build relationships between brands and the people they serve. In a world where digital platforms have transformed how businesses reach audiences, marketing competence is in growing demand across every sector.

At Richmond, the American International University in London this programme offers a four-year full-time degree with an international orientation that reflects the university's transatlantic character. The programme includes a foundation year, which builds the academic foundations needed for degree-level study, and a sandwich year with a work placement, giving you substantial professional experience before you graduate. A year abroad is also built into the structure, placing you in a different academic and cultural environment and developing the global perspective that is particularly relevant in a marketing discipline that often operates across national borders.

You will study consumer behaviour, brand strategy, digital marketing, market research, advertising, and communications, alongside the broader business and management context within which marketing operates. The programme's London setting gives you access to one of the world's leading advertising and media markets.

Graduates go on to careers in brand management, digital marketing, advertising, market research, public relations, communications, and product development across a wide range of industries. The combination of professional placement, international experience, and marketing specialism is a strong basis for a career in a competitive field. Many graduates also continue to postgraduate study in marketing, business, or communications.