Marketing Management

Explore digital marketing, brand management, organisational behaviour and social media with this undergraduate degree, perfect for aspiring marketing managers What does it take to be an effective manager? How can marketers maximise return on investment? To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges.

You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments. At Essex Business School , where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge. This course enables you to combine the study of management with the opportunity to develop marketing expertise.

You learn what's involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.