Marketing

Combine marketing theory with interactive projects and business simulation games to explore the major issues facing marketers with this undergraduate degree. How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?

The global economy is undergoing unprecedented integration. Today's marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.

This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets. Your first year provides an introduction to essential business topics such as entrepreneurship, accounting, finance, management and marketing.

Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.