Marketing

Marketing is the discipline concerned with understanding customers, creating value for them, and communicating that value in ways that build lasting relationships between organisations and the people they serve. It encompasses market research, consumer psychology, brand strategy, digital and social media, advertising, pricing, product development, and the analytics that tell marketers whether their strategies are working. In a world of unprecedented consumer choice and digital connection, effective marketing is both more important and more complex than ever.

This three-year, full-time programme at Edge Hill is accredited by the Chartered Institute of Marketing, which provides professional recognition and connects your academic study to the standards of the marketing profession. You will study the full spectrum of marketing, from strategic brand management and consumer insight to digital marketing, content strategy, and campaign planning. The course includes a placement year and a year abroad, giving you the opportunity to apply your marketing skills in a professional setting and to engage with marketing practice in a different cultural and market context.

These experiences are increasingly valuable in a field where digital channels have made marketing genuinely global.

Marketing graduates move into roles in brand management, digital marketing, market research, advertising and media, social media management, public relations, and content creation across a wide range of sectors. The Chartered Institute of Marketing accreditation provides a professional development pathway toward Chartered Marketer status for those who wish to pursue it. The combination of academic rigour, professional accreditation, placement experience, and international exposure that the Edge Hill programme provides gives graduates a well-rounded and competitive profile.

Further postgraduate study in marketing, consumer psychology, or business management is a natural step for those who wish to develop specialist expertise.