Marketing Data Analytics

Marketing data analytics sits at the intersection of two disciplines that have become inseparable in contemporary business: marketing, which is concerned with understanding and reaching customers, and data analytics, which provides the quantitative tools to do that rigorously and at scale. The explosion of digital marketing channels has generated vast amounts of data on consumer behaviour, campaign performance and market dynamics, and the ability to analyse, interpret and act on that data is now one of the most sought-after capabilities in marketing and commercial organisations. This degree prepares graduates to work at that intersection with genuine technical and strategic competence.

At the University of Bedfordshire, this four-year programme includes a professional practice year, giving you structured experience in a marketing or analytics environment before you complete your studies. You will study digital marketing strategy, consumer behaviour, brand management and marketing communications alongside data analytics, statistical methods, data visualisation and marketing technology platforms. The degree develops both the strategic marketing thinking that shapes campaigns and propositions and the analytical skills needed to measure their effectiveness and optimise them in real time.

Bedfordshire's student-led Marketing Club, affiliated with the Chartered Institute of Marketing, provides additional professional development opportunities including workshop events and visits to digital marketing agencies.

The combination of marketing knowledge and data skills makes graduates genuinely distinctive. Many marketing roles now require candidates who can both develop strategy and work with data, and graduates who can do both are significantly more employable than those with expertise in only one area.

Graduates go on to roles such as marketing analyst, digital marketing manager, data-driven marketing strategist, CRM manager, performance marketing specialist and insights analyst across a wide range of sectors. Further study in marketing, data science or business analytics is also a route for those seeking specialist or senior roles.