Marketing and Management

Marketing and management is a degree built on a straightforward but important insight: that organisations survive, grow, and create value by understanding what their customers and communities need and delivering it effectively. Marketing is the discipline of understanding markets, customers, and competitors and creating the strategies, communications, and offerings that connect organisations to the people they serve. Management provides the operational, strategic, and human frameworks for ensuring that those strategies can be implemented and sustained.

Together they form a practical and analytically grounded education in how organisations work and grow.

At Sussex this programme is available with a foundation year for those who need additional preparation. The full degree includes a sandwich year, a year abroad, and a work placement, meaning you have a rich combination of professional and international experience alongside your academic study. You will study marketing theory and practice, including consumer behaviour, brand management, digital marketing, market research, and communications strategy, alongside the management disciplines of strategy, finance, operations, and leadership.

The programme develops both the analytical skills to understand and interpret market data and the creative abilities to develop compelling offerings and messages.

Marketing and management graduates enter careers across the full range of sectors in which organisations need to understand and reach customers and stakeholders. Brand management, digital marketing, market research, product management, business development, and general management are all natural destinations. Many graduates use the sandwich year to secure employment with their placement organisation.

The combination of marketing and management skills is also valued in entrepreneurship, as it equips you to identify opportunities, develop offerings, and build the operational structures to deliver them. Postgraduate study in marketing, business administration, or a related field is a further option for those wishing to specialise.