Marketing and Management

Marketing and management is a combination that reflects how successful organisations actually work. Marketing is not just promotion; it is the discipline of understanding markets, identifying customer needs, creating value and communicating it effectively. Management is the broader set of skills required to lead organisations, people and processes towards defined goals.

Together they form a practical and intellectually substantial education in how commercial and non-commercial organisations succeed in competitive environments.

At the University of Hull, this programme is accredited by the Chartered Institute of Marketing, which means it meets the professional standards of the UK's principal marketing body. That accreditation gives your degree an external quality mark that employers in marketing and business recognise. The programme runs for three years full time, giving you a thorough grounding in marketing strategy, consumer behaviour, brand management, digital marketing, and market research alongside core business management topics including operations, finance, human resources and organisational behaviour.

The typical entry tariff is 104 points.

You will develop the analytical skills to understand markets and the creative and strategic thinking to respond to them, alongside the leadership and management capability that running teams and projects in real organisations requires. Hull's programme is designed for people who are serious about marketing as a profession but who also want the broader commercial understanding that a management component provides.

Graduates move into careers in marketing agencies, in-house marketing teams, brand management, digital marketing, market research, product management, public relations, and general management roles across commercial and public sector organisations. The CIM accreditation provides a pathway to professional marketing qualifications and chartership for those who wish to formalise their professional standing. Further study at postgraduate level in marketing, business or management is another option for those wishing to specialise or move into senior roles.