Marketing and Management

Marketing and management is a combination that reflects how businesses actually operate: marketing is not a separate function from management but is embedded in how organisations understand their customers, position their products and services, and make strategic decisions. A degree that develops both commercial leadership skills and deep marketing knowledge produces a graduate who understands not just how to run campaigns but how marketing connects to the broader strategic and operational life of an organisation.

This three-year full-time programme at the University of East Anglia develops your understanding of marketing theory and practice alongside the principles of business strategy, organisational behaviour, finance, and operations management. You will study consumer psychology, brand management, digital marketing, market research, and communications strategy alongside the management disciplines that shape how businesses are led and organised. With a typical tariff of 104 points, the programme is accessible to students with genuine commercial curiosity and the motivation to develop both analytical and creative skills.

UEA's location in Norwich, a city with a diverse and growing business base, provides practical context for commercial education.

You will develop analytical skills in data interpretation, market research, and strategic analysis alongside the creative and communicative skills needed to develop and execute effective marketing programmes. The combination is directly applicable in roles that require both commercial understanding and customer-facing capability, which describes a large proportion of the graduate job market.

Graduates from marketing and management programmes move into careers in marketing management, brand management, digital marketing, product management, market research, sales management, and general business roles across a wide range of sectors. The management grounding also opens doors in consultancy, retail, financial services, and the public sector. Further study at postgraduate level in marketing, business, or management is a natural option for graduates who want to specialise or develop leadership capabilities further.