Marketing and Management

Marketing and Management sits at the intersection of two disciplines that together explain how organisations understand the people they serve and direct resources to meet their needs effectively. Marketing is not simply about advertising or promotion; it is the study of how value is created, communicated, and delivered to customers, drawing on consumer behaviour, data analysis, brand strategy, and communication theory. Management provides the organisational and strategic frameworks through which firms are led, decisions are made, and performance is shaped.

At Queen Mary University of London, this four-year, full-time degree blends traditional marketing and management principles with a strong emphasis on digital analytics and the evolving landscape of modern business. You will develop an understanding of how data informs marketing decisions, how digital platforms have reshaped the relationship between organisations and their audiences, and how entrepreneurial thinking applies across both established firms and new ventures. The programme is designed to equip you with the knowledge, skills, and analytical mindset needed for marketing and management roles in a business environment that continues to change rapidly.

Marketing and management graduates are among the most employable of any business discipline, with skills that are relevant across virtually every sector. Roles in brand management, digital marketing, market research, product management, advertising, and consultancy are all natural destinations, as are more general management positions in consumer-facing and business-to-business organisations. The analytical and strategic thinking you develop also prepares you for further study at postgraduate level, including MBA programmes and specialist masters degrees in marketing, management, or business analytics, for those who wish to continue building their expertise.